The Conversation - No wonder people are confused. Most official COVID vaccine advice is way too complex

As Sydney’s COVID-19 outbreak continues to grow, the message has shifted to urgently “get the jab”. And people’s motivation to get vaccinated is increasing.

But with ever-changing advice, many people are confused about which vaccine they’re eligible for and where to get an appointment.

Our recent review, which has been accepted for publication in the Medical Journal of Australia, shows information for the public about COVID vaccines is too complex to read, understand and act upon. It’s even more complex than other COVID public health advice, such as for physical distancing or masks.

Then there’s the results of our recent survey, which has yet to be peer reviewed, of where people from culturally and linguistically diverse (CALD) communities get their COVID information from. This finds a huge diversity of sources, beyond official government websites. So we need to tailor communications to these communities via channels people actually use.

Taken together, our research shows we are still missing clear and consistent communication about COVID vaccines all Australians can understand and act on.