ABC News Online - New Zealand and Singapore have catchy new COVID vaccine ads. Should Australia do the same?

Both advertisements were strong examples of communication, said Kirsten McCaffery, director of the Sydney Health Literacy Lab at the University of Sydney's School of Public Health.

They cleverly use humour, use everyday language, are easy to follow, and frame vaccination as "the pathway to freedom", Professor McCaffery told the ABC.

"Importantly they address important barriers in creative ways and pay attention to some issues we know are important from the research evidence," she said.

The New Zealand video clearly targets different age groups and ethnic groups very positively, Professor McCaffery said, adding that both promote the message that "vaccination is for the community not just the individual".