Going Viral Podcast - Get the messaging right if you want the community to cooperate with the pandemic strategy

In this episode:

– The messaging has been poorly done and this is one of the reasons why the curve is not flattening

– A coherent, coordinated communication and messaging strategy is desperately needed – the government hasn’t engaged the grassroots!

– What are the key features of a good pandemic communication strategy?

Host: Dr David Lim, GP

Guest: Prof Kirsten McCaffery, NHMRC Principal Research Fellow, the University of Sydney; Director of Research, Sydney School of Public Health, Sydney Medical School