The Guardian - From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines

Australia’s vaccine rollout hasn’t exactly gone smoothly, or at least that’s what two-thirds of Australians think.

There is concern about the pace of the rollout, as well as the potential side effects, especially after an advisory warned the AstraZeneca vaccine may cause extremely rare but potentially deadly blood clots for people under 50. According to an ANU study, the most common reasons Australians were hesitant about the vaccine was concern about possible side-effects (63.3%), followed by those planning to “wait and see” (55%).

Given the increasing vaccine hesitancy, it’s crucial public awareness campaigns address community concerns. But Kirsten McCaffery, director of the Sydney Health Literacy Lab at the University of Sydney’s School of Public Health, told the ABC, it is “very unclear to date what the $24m spent on the vaccination communication campaign by the government has produced”.